TF3 #001

Standing out in crowded marketplaces

Published on
January 31, 2023
Read time
2 min

How to differentiate yourself

Every expert is telling you: "create something different", "serve a specific type of people" or "be the only one that does it".

While all that is true and genuine advice, how to actually do that, is rarely discussed.

Let's fix that!

After studying diligently those that are smarter than me and from whom the below steps are inspired, I put together for you, 4 actionable steps on how you can differentiate your work.

1. Mindset shift.

As meta as it might sound, without believing in yourself, and in your abilities, you won't be able to remove limited beliefs and actually stand out.

And that's the first step to getting the confidence needed to differentiate yourself.

That leads us to...

2. Ask the magic question!

Choose 15–20 people that know you well enough, like clients, coworkers, or friends, and ask this:

"What's my outstanding ability according to you?"


Look for patterns in the answers. You might be surprised by the amazing things people will say about you.
Yes, they will give you a confidence boost, and that's one aspect of it.
The second is to use these insights to your own advantage.

How?

3. Deliver the best experience possible

Utilize your distinct abilities to provide the best possible experiences and outcomes for your customers.

They don't care about anything else.

4. Create your unique offer.

Take an unbiased look at your offering and do the following:

Get rid of anything that:

  • Doesn't help you reach your goal
  • Doesn't promote what clients value
  • Are overused in the marketplace
  • Doesn't solve the most meaningful pain

Count in anything that:

  • Fits your objective
  • Elevates what clients love
  • Solves the most major pain

This combo will be unique to you and allow you to show off your services in a way no one can replicate.

There will be copycats. Without a doubt, but no one does it better than you!

An un-ignorable point-of-view

Now that you have all this put together you need to show yourself out there.

Credit goes where credit is due. The above is inspired by the fantastic work of Louis Grenier 🤘 the godfather of differentiation.

In a LinkedIn post that he shared last week he shows you exactly how to stop copying others and to use your point of view to stand out.

In his own words:

"An un-ignorable point-of-view:

→ Is a perspective others can disagree with

→ Is rooted in evidence

→ Is centered around your Segment and how you help them fight the Monster

→ Requires conviction

→ Is not controversial for the sake of it"

If you want to stop being boring and market your unique offering, by actually attracting the right audience, follow his advice.

Source: LinkedIn post

Weekly Challenge

Knowledge without action is useless!

Let's put it into practice!

I challenge you to open a spreadsheet and create 3 columns:

  • Name
  • Relationship
  • Answer

Send at least 10 to 20 emails or messages, or ask face-to-face the magical question: "What's my outstanding ability according to you?"

Gather those results in the spreadsheet and follow the steps above.

Your future self will thank you!

Until next week,

Pura Vida!

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